Social Media Tracking

Social media has become an integral part of modern society and everyone is using it for fun and to stay connected. Businesses are using these social media sites not only because it is a great way to market their company but for networking too. Most companies are taking advantage of these tools and emphasizing their company’s presence online and reaching more potential customers, employees and business partners. It is a good way to give a company unlimited exposure to relevant people without dealing with any cost issues.

How can companies keep track of what people are saying about them? There are several social media tools that can help monitor a company’s brand performance. First, is Twazzup, which is a dashboard progam that monitors Twitter.

Twazzup will inform you every time your keywords are mentioned in a tweet and will categorize a company’s results by link popularity, contributors, tagging clouds and users. Company’s can follow real-time stream of updates and using the right sidebar will show the top tweets and a list of the top tweeted stories about this topic, as well as related photos from twitpic. This program is a powerful and valuable social media-monitoring tool. 

Another one is Socialmention, which is like Google Alerts but for social media.

Socialmention is a social media search and analysis platform that collects user-generated content from across the universe into a single stream of information. This program will show user-defined statistics for your keywords over a thirty day period and measures what people are saying about the company, a new product or any topic across the web’s social media landscape in real-time. It monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc. This is another good tool to monitor company through social media sites.

There are many other sites that will provide the same services for companies. This is a great tool to see what the public thinks about the company and how it is affecting society. 

10 Social Media Monitoring Tools